Illustrated building sets

connect magnetically

to inspire storytelling!


What People Are Saying

  • "Each panel has a scene but is also part of a geometric fixture so you are literally BUILDING A STORY!" – Toys Are Tools see article
  • "Smart toys for girls that defy the pink isle" — Cool Mom Picks see article
  • women2 "Founders to watch in Oakland." see article
  • CommonSenseMedia "Hot Trends From Toy Fair: Build & Imagine invites girls to combine StoryWalls into worlds where their imaginations can soar." see article
  • chronicle_logo2  "Reimagining the building block: Oakland mom creates innovative toy to teach science, technology, engineering, and math."  see article
  • "It's fantastic. It gets girls building, being creative, and playing cooperatively."  – Mike Wood, Founder of Leapfrog and SmartyAnts
  • "Thank goodness! We've been dismayed by the lack of girls in our engineering classes. Once they are in they love it but it's all about appealing to them and this toy has that appeal." – Teacher at Natural Science Academy
  • “Super modern dollhouse meets Magnatiles.”– mom of toy tester
  • “Taps into a child's creativity.” – mom of toy tester
  • “I’ve experienced a lot of dollhouses but not a magnetic one you can design yourself.”— 8 year old toy tester
  • “I like that it is a building toy that targets girls and leverages things that girls are typically interested in.” – mom of 4 year old girl
  • “It’s better than Magnatiles because there are pictures. I like pictures better than plain things.” – Raimi, age 7

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Build & Imagine arrives in stores this holiday.