Getting girls (and boys!) building with magnetic construction sets that inspire storytelling.

Magnetic building sets for girls (and boys)

What People Are Saying

  • "This is one fun construction toy for kids that combines playing with dolls with an active building experience." — Cool Mom Picks see article
  • women2 "Founders to watch in Oakland." see article
  • CommonSenseMedia "Hot Trends From Toy Fair: Build & Imagine invites girls to combine StoryWalls into worlds where their imaginations can soar." see article
  • chronicle_logo2  "Reimagining the building block: Oakland mom creates innovative toy to teach science, technology, engineering, and math."  see article
  • "It's fantastic. It gets girls building, being creative, and playing cooperatively."  – Mike Wood, Founder of Leapfrog and SmartyAnts
  • "Thank goodness! We've been dismayed by the lack of girls in our engineering classes. Once they are in they love it but it's all about appealing to them and this toy has that appeal." – Teacher at Natural Science Academy
  • “Super modern dollhouse meets Magnatiles.”– mom of toy tester
  • “Taps into a child's creativity.” – mom of toy tester
  • “I’ve experienced a lot of dollhouses but not a magnetic one you can design yourself.”— 8 year old toy tester
  • “It’s better than Magnatiles because there are pictures. I like pictures better than plain things.” – Raimi, age 7
  • “I haven’t seen anything like it." – Caitlin, age 9
  • “It’s one small thing we can take on a trip and they will play with it for hours.” - mom of Gigi, age 7.

Skydeck accelerator, LAUNCH competition, and Kickstarter funded

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Build & Imagine arrives in stores this holiday.