Capture her imagination and inspire her to build with our magnetic construction sets.

Welcome to Build & Imagine

Award-winning Build and Imagine StoryWalls

Build & Imagine StoryWalls
Build more than a structure. Build a scene for your stories!


What Adults Are Saying

  • huff_slider"Build & Imagine: Many girls love playing with dollhouses. But, some girls also love building their own dollhouses." see gift guide
  • dr_toy"Perfect for little hands and big imaginations! Will provide hours of fun and language development."—Stevanne Auerbach, PhD (Dr. Toy)
  • american_slider"a clever cross between Legos and a dollhouse."—Good Life Guide
  • chronicle_logo2 "Reimagining the building block: Oakland mom creates innovative toy to teach science, technology, engineering, and math."  see article
  • “I couldn’t believe how long this play-set kept them occupied . . . and working together.”—Kailani (Island Life) see review
  • "This set sparked my daughter’s interest in building and science. I love seeing her build like my boys always have."—Cher (Mom and More) see review
  • "It's fantastic! It gets girls building, being creative, and playing cooperatively."Mike Wood, Founder of LeapFrog
  • pal_sliderTop 10 toys of 2014 award: "A perfect intersection of engineering and language learning." —Play on Words see article  
  • bragging_mommy "Sometimes I feel like their aren’t many girls construction sets but this one is perfect!"—Briann (The Bragging Mommy) see article
  • CoolMomPicks_wide_just_hand "This is one fun construction toy for kids that combines playing with dolls with an active building experience."Cool Mom Picks see article
  • CommonSenseMedia "Hot Trends From Toy Fair: Build & Imagine invites girls to combine StoryWalls into worlds where their imaginations can soar." see article
  • “Melds the good fun of magnets, doll houses, and building sets and is truly reinventing play time!”—Amber (Thrifty Mom) see review
  • “Katie used her imagination for hours and had a wonderful time with this low-tech toy. It was a breath of fresh air!”—Beth (Musing Maniac) see review
  • "It’s easy to set up and clean up, and perfect for us to bring along to grandmas house."—Elaina (A Time Out For Mommy) see article
  • "I cannot discount my pride that I'll be giving the coolest grandparent gift ever! "Bob Morrison, retired priest
  • “Super modern dollhouse meets Magnatiles.”mom of 7 year old

What Kids Are Saying

  • “I love it. This is like a design program where you build your own town and see the sights.”Blanca, Age 9
  • “I haven’t seen anything like it."Caitlin, age 9
  • “It’s better than other building toys because there are pictures. I like pictures better than plain things.”Raimi, age 7
  • “Characters look unique compared to the same doll face you see everywhere.”9 year old
  • “I’ve experienced a lot of dollhouses but not a magnetic one you can design yourself.”8 year old

What's Happening at Build & Imagine

  • Escaping the Toy Box
    Escaping the Toy Box

    Why I set out to create building toys for girls, and ended up inviting boys to play too. Two years ago I set out to create building toys for...

  • Rising Star Toy Inventor of the Year
    Rising Star Toy Inventor of the Year

    Build & Imagine’s founder Laurie Peterson named the 2015 “Rising Star Toy Inventor of the Year” at the 8th annual TAGIE Toy and Game Inventor Award Show   In...

  • Build & Imagine now at Pottery Barn Kids
    Build & Imagine now at Pottery Barn Kids

    Pottery Barn Kids is one of my favorite brands. My 5 year old’s room is decked out with sheets, a quilt, personalized pillows, a chandelier, and a chair from...

  • It’s adoption day at the Pet Portrait Studio! (the story behind the toy)
    It’s adoption day at the Pet Portrait Studio! (the story behind the toy)

    Woof! Meow! Yippee! Our newest building set has arrived. Introducing the Pet Portrait Studio magnetic building and storytelling set! Get the poop scoop on this pawriffic set (BTW –...




Skydeck accelerator, LAUNCH competition, and Kickstarter funded





Our store is open! Free shipping on orders over $75.



Shop Now!

Please sign up for our monthly newsletter for insider news and deals.