Capture her imagination and inspire her to build with our magnetic construction sets.

Welcome to Build & Imagine

Award-winning Build and Imagine StoryWalls

Build & Imagine StoryWalls
Build more than a structure. Build a scene for your stories!


What Adults Are Saying

  • huff_slider"Build & Imagine: Many girls love playing with dollhouses. But, some girls also love building their own dollhouses." see gift guide
  • dr_toy"Perfect for little hands and big imaginations! Will provide hours of fun and language development."—Stevanne Auerbach, PhD (Dr. Toy)
  • american_slider"a clever cross between Legos and a dollhouse."—Good Life Guide
  • chronicle_logo2 "Reimagining the building block: Oakland mom creates innovative toy to teach science, technology, engineering, and math."  see article
  • “I couldn’t believe how long this play-set kept them occupied . . . and working together.”—Kailani (Island Life) see review
  • "This set sparked my daughter’s interest in building and science. I love seeing her build like my boys always have."—Cher (Mom and More) see review
  • "It's fantastic! It gets girls building, being creative, and playing cooperatively."Mike Wood, Founder of LeapFrog
  • pal_sliderTop 10 toys of 2014 award: "A perfect intersection of engineering and language learning." —Play on Words see article  
  • bragging_mommy "Sometimes I feel like their aren’t many girls construction sets but this one is perfect!"—Briann (The Bragging Mommy) see article
  • CoolMomPicks_wide_just_hand "This is one fun construction toy for kids that combines playing with dolls with an active building experience."Cool Mom Picks see article
  • CommonSenseMedia "Hot Trends From Toy Fair: Build & Imagine invites girls to combine StoryWalls into worlds where their imaginations can soar." see article
  • “Melds the good fun of magnets, doll houses, and building sets and is truly reinventing play time!”—Amber (Thrifty Mom) see review
  • “Katie used her imagination for hours and had a wonderful time with this low-tech toy. It was a breath of fresh air!”—Beth (Musing Maniac) see review
  • "It’s easy to set up and clean up, and perfect for us to bring along to grandmas house."—Elaina (A Time Out For Mommy) see article
  • "I cannot discount my pride that I'll be giving the coolest grandparent gift ever! "Bob Morrison, retired priest
  • “Super modern dollhouse meets Magnatiles.”mom of 7 year old

What Kids Are Saying

  • “I love it. This is like a design program where you build your own town and see the sights.”Blanca, Age 9
  • “I haven’t seen anything like it."Caitlin, age 9
  • “It’s better than other building toys because there are pictures. I like pictures better than plain things.”Raimi, age 7
  • “Characters look unique compared to the same doll face you see everywhere.”9 year old
  • “I’ve experienced a lot of dollhouses but not a magnetic one you can design yourself.”8 year old

What's Happening at Build & Imagine

  • It’s a Toy Fair miracle!
    It’s a Toy Fair miracle!

    A kidnapped cat hitches a cross-country ride home with Toy Fair exhibitor Build & Imagine. Oakland, CA (February 8, 2016) – “I was putting the key in my front...

  • TAGIE’S Rising Star Inventor of the Year to demo at Toy Fair
    TAGIE’S Rising Star Inventor of the Year to demo at Toy Fair

    Visit Booth #5855, Level  “Modern Design” section at Toy Fair to see Build & Imagine StoryWalls in action. Every February global play professionals gather in Manhattan to explore what’s...

  • Escaping the Toy Box
    Escaping the Toy Box

    Why I set out to create building toys for girls, and ended up inviting boys to play too. Two years ago I set out to create building toys for...

  • Rising Star Toy Inventor of the Year
    Rising Star Toy Inventor of the Year

    Build & Imagine’s founder Laurie Peterson named the 2015 “Rising Star Toy Inventor of the Year” at the 8th annual TAGIE Toy and Game Inventor Award Show   In...




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