Build & Imagine inks exclusive with QVC


Award-winning Build & Imagine Toy Company Launches “Creativity Castle” on QVC

“Build & Imagine’s ingenious magnetic play-sets will keep kids entertained …The award-winning play-sets help develop creativity, spatial reasoning, and language skills, but most importantly, they’re lots of fun.” – The Boston Globe

Laurie Peterson, Founder and CEO of Build & Imagine, has created another award-winning product. The Rising Star Toy Inventor of the Year recently released information on a brand new StoryWall play-set, called Creativity Castle, to be sold exclusively* on QVC® this holiday season. Shop for Creativity Castle on The magnetic castle scene building set with wooden dolls joins Build & Imagine’s growing line of magnetic play-sets that inspire storytelling. The new toy has already won a Top 10 PAL award for language learning:

“This set inspires dynamic, action-packed story-telling, inspiring kids to be creative, strong readers and writers!” – Sherry Artemenko, Speech Language Pathologist, Toy Consultant and creator of the PAL Award

 In addition to encouraging kids to develop pre-literacy skills through storytelling, Build & Imagine was founded to inspire girls, in particular, to build. The simple act of connecting shapes to form three dimensional structures helps develop foundational skills to start kids on a successful journey in STEM (science, technology, engineering, and math). Build & Imagine sets have the fun of a dollhouse and the enrichment of a construction toy.

Build & Imagine has won more than 25 awards for its five existing toys in the last two years, and its line will grow to nine items by fall. The colorfully illustrated StoryWalls connect magnetically to build a world where dress-up characters work and play. Children can easily change their scene and create a whole new adventure for endless imaginative engagement.
Build it a new way, every time you play.

Build & Imagine is no stranger to QVC. Last year, Build & Imagine’s Malia’s House had a successful launch with the leading video and ecommerce retailer. Peterson is thrilled to continue her success with QVC and to deliver more quality toys to viewers. Build & Imagine received all 5 star reviews on following its debut.

The Creativity Castle building set encourages boys to play, too. There are two wooden characters, Willow and Dane, as well as 63 magnetic accessories that attach to the dolls and walls. Watch the video from it’s on-air debut on QVC to see a demonstration.  Build & Imagine comes with building panels, wooden dolls, and magnetic accessories.

The Build & Imagine Magnetic Castle Scene Building Set with Wooden Dolls (QVC Item # T34244) is scheduled to be available while supplies last this fall through, the QVC apps or by calling 800.345.1515. It will be widely available in spring 2017.

*The Build & Imagine Magnetic Castle Scene Building Set with Wooden Dolls is exclusive to QVC from November 1, 2016 through February 15, 2017.


Laurie Peterson, an award-winning toy designer and mother, founded Build & Imagine after noticing that the kinds of play experiences she enjoyed as a child (involving building, creativity, and experimentation) were poorly represented in the girls’ section of most toy stores. She now develops magnetic building toys with leading female characters and rich narrative details to engage both girls and boys.


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