Creativity Castle wins “10 Best Building Toys” from Dr. Toy


Creativity Castle by Build & Imagine has been named in the prestigious Dr. Toy list of “100 Best Children’s Products of 2017” as well as Dr Toy’s “10 Best Building Toys of 2017”.

Stevenne Auerbach, also known as Dr. Toy, is a PHD child development expert and toyologist, who has been hand selecting the best and safest toys for more than 30 years to provide parents with the knowledge and tools to create enriching childhoods. Back when I worked at Leapfrog early in my career, I learned that Dr. Toy’s seal of approval was one of the most trusted and respected in the industry. It is with much pride that I announce this win.

Creativity Castle was a fun set to research and design. Our Malia’s House dollhouse has been our best-seller, so we wanted to take a similar play experience and theme it in a way that would encourage both girls and boys to play. Thus a castle; a medieval castle! We thought medieval times seem adventurous and imaginative. We did historical research to inform the architecture, costumes, props, furniture, and characters. Kristen Adams and Cathi Mingus did a wonderful job on the illustrations. It ended up being about 90% historically accurate, with some fantasy elements thrown in (we couldn’t resist dragons, and technically they never would have had their toilet in the same room as their bathtub — too stinky!). Here is what a five star reviewer on Amazon said about the set:

I cannot say enough good things about this Build & Imagine: Creativity Castle Magnetic Building Set. I gave it to my 4 year old granddaughter, but right out of the box her 8 and 6 year old brothers were playing with it too; at least an hour or two a day. They have not gotten bored; it truly does stimulate them to think creatively. I love hearing them using their imagination as they build different castles and move the characters around in the world they are creating.

Shop for Creativity Castle on Amazon 



About Creativity Castle

Creativity Castle is a magnetic building set that runs on pure imagination. Join colorfully illustrated magnetic panels to build a custom castle that’s different each time you play. Bring your scene to life with two sturdy wooden characters and whimsical magnetic costumes and props. Includes 14 illustrated magnetic building panels, two wooden dress-up characters, and 40 magnetic accessories. It’s big open-ended play that fits in a small box for easy storage and travel. Designed in California by the “Rising Star Toy Inventor of the Year”. Winner of the PAL award for language learning as well as Dr. Toy’s 10 Best Building Toys. Shop for Creativity Castle on Amazon 



Leave a reply

Your email address will not be published. Required fields are marked *