Day at the Beach

Day at the Beach
Out of Stock
  • Day at the Beach


Day at the Beach

Build a Scene and Imagine Countless Stories!

Young builders will be engaged in imaginative play for hours with this travel friendly magnetic construction set packed with storytelling possibilities. After joining the colorfully illustrated magnetic panels to build the scene any way they like, kids bring their scene to life using the included wooden dress-up characters and more than 40 magnetic costumes and props. Kids especially enjoy serving food to hungry beach goers through the drop-down cafe window.

Winner of The National Parenting Seal of Approval, a Parents' Choice Gold Award, and a Mr. Dad Seal of Approval.

"With all the talk about the importance of STEM skills, building with our kids becomes more important every day. And while we don’t hear as much about them, cooperation, creativity, and imagination are way high up on the list of skills our children will need to succeed. Build & Imagine’s Day at the Beach kit gives dads and kids a wonderful opportunity to work on those things at pretty much the same time"--Mr. Dad Seal of Approval

Video Review

Out of stock

Set Overview

Emily and Lucas can’t wait for their day at the beach working at the surfside café & shop. Between running the café window, the surf shop register, and the lifeguard stand, there is always action to keep them busy. After the lunch rush, they catch a few waves to try out Emily’s latest surfboard designs.

  • Magnetic building set that inspires storytelling. Ages 4-8.
  • Develops early engineering skills (spatial reasoning, problem solving, and creativity) as well as language skills.
  • Build the scene any way you like! Illustrated shapes snap together magnetically.
  • Decorate your scene and dress the dolls with magnetic accessories. Then take the dolls on an imaginary adventure.
  • Includes Emily and Lucas dolls, 10 illustrated dual-sided StoryWall building panels, and more than 40 action packed magnetic accessories including Iggy the surfing dog. StoryWall building panels include a lifeguard stand, café, surf shop, workshop, ocean wave, and thatch roof and sandy floor panels.
  • Grow your story with additional Build & Imagine play-sets!

Rich Imaginative Play

Build & Imagine play-sets contain illustrated scenes that children can build, decorate, and use as a backdrop for imaginative play with the included dolls. We call them StoryWalls, because it’s like building a storybook setting in 3-D and then jumping in to play!

Open-Ended Building

With Build & Imagine StoryWalls, kids aren’t limited to one designthey can quickly reconstruct the structure into whatever design suits them. They can also change the context of their story with magnetic accessories that stick to the floors, walls, and dolls. Or combine multiple play-sets to build a larger scene.

Develops Foundational STEAM Skills

Build & Imagine’s construction plus storytelling combination bridges left and right brain play to engage kids in foundational S.T.E.A. M. skills (science, technology, engineering, art, and math). Through building with geometric shapes children exercise early engineering skills including spatial reasoning, problem solving and design. The rich illustrations, characters, and magnetic props act as story prompts, sparking imaginative play that sets the stage for language and literacy learning.

Travel Friendly

Unlike a traditional bulky dollhouse, Build & Imagine StoryWalls stack flat, making our play-sets easy to transport and store.

Durable Toy made with High-Quality Materials

Build & Imagine StoryWall building panels are framed with high-quality virgin ABS plastic to keep the ferrite block magnets safely encased. Illustrations have a protective finish to ensure they can take a spill and still look new after months of play. The face of each building panel is layered with a magnetic receptive sheet that attracts the magnetic accessories so that you can customize your environment. The dolls are made of wood with a permanent plastic base to allow them to stand up in any scene. Each doll has a magnetic receptive layer that enables you to dress them with included magnetic clothes. Magnetic accessories are printed on thick 30mil magnet sheets so they stay attached to the dolls and panel walls during active imaginative play.

A Mission You Can Get Behind

Build & Imagine is a new toy company founded on the belief that what we play with matters. Founder Laurie Peterson started Build & Imagine after noticing that the kinds of play experiences she enjoyed as a child (involving building, creativity, and experimentation) were poorly represented in the girls’ section of most toy stores. She now develops building toys with adventurous leading female characters and rich narrative details to engage both girls and boys. Laurie received the 2015 “Rising Star Toy Inventor of the Year” award from TAGIE, and is the mother to a budding 5 year old builder.


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Warning: Choking and ingestion hazard. Contains small parts and small magnets. Not for children under 3 years. This product contains small magnets. Swallowed magnets can stick together across intestines causing serious infections and death. Seek immediate medical attention if magnets are swallowed or inhaled.